17 articles
Industry
Takes, trends, and lessons from the LATAM SMB and conversational-service market.
Industry
Cancellation and No-Show Policy for a Boutique Hotel: How to Protect the Booking Without Scaring Guests Off
How to set the cancellation policy, deposit and no-show charge in a 10 to 50 room hotel, and how to communicate it so guests understand it.
Industry
Guest Service During the Stay: How to Handle Requests on WhatsApp Without Overloading Reception
How to organise guest messages during the stay at a 10 to 50 room hotel: what to send, what to resolve instantly and what to escalate to a person.
Industry
Dynamic Pricing for a Boutique Hotel: How to Adjust Rates Without Losing the Direct Booking
What dynamic pricing is, which signals to watch and how a 10 to 50 room hotel can apply it without letting the direct rate lose to the OTAs.
Industry
Click-to-WhatsApp Ads for Hotels: How to Get Ready to Turn Every Click Into a Booking
If you already run ads, a click to WhatsApp is only worth your reply. What a boutique hotel should prepare before switching them on.
Industry
PMS vs Channel Manager: What Each Does in a Boutique Hotel and How They Connect
A guide for boutique hotels: the difference between a PMS and a channel manager, how they sync and what to check to avoid overbookings.
Industry
Instagram for Hotels: How to Handle Direct Messages and Turn Them Into Bookings
A guide for boutique hotels: how to organise, answer and convert Instagram enquiries into direct bookings.
Industry
How to Win Back Past Guests and Turn Them Into Direct Bookings
How to bring past guests back to book direct: what data to keep, when to write, which channel to use and how to measure the result.
Industry
Online Check-In for Hotels: How to Run It on WhatsApp Before Arrival
A practical guide to setting up online check-in at a boutique hotel: what data to ask for, when to message the guest, what to validate and what to leave to a person.
Industry
How to Reply to Hotel Reviews on Google, Booking.com and Tripadvisor
Replying to reviews is part of running the hotel, not a marketing extra. A practical guide to answering positive and negative reviews without overloading your team.
Industry
Response Time to Hotel Enquiries: How Long You Can Take Before Losing the Booking
A guest asking on WhatsApp is often asking several hotels at once. Here is how to measure your real response time and shorten it without overloading reception.
Industry
TRA and SIRE: How to Register Your Hotel Guests in Colombia Without a Front-Desk Queue
TRA and SIRE are two separate reports. Here is what each requires, with official sources, and how to register guests before they arrive.
Industry
OTA Commissions: What a Booking.com or Expedia Reservation Really Costs Your Hotel
Industry sources quote OTA commissions between 10% and 25%. Here is how to calculate your hotel's real rate and shift bookings to the direct channel.
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