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How LATAM sells and serves on WhatsApp
Practical guides, industry takes, and lessons from real operations. Written for operators who execute, not for theory.
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Guides
AI Customer Service on WhatsApp: The 24-Hour Window Runs It
How to build AI customer service on WhatsApp: what an agent can answer, where it has to escalate, and why Meta's 24-hour window turns response time into a cost line rather than a service metric.
Guides
Customer Onboarding on WhatsApp: The First Week, Step by Step
A playbook for customer onboarding on WhatsApp: the Meta rules that shape the sequence, the four messages of the first week, what an AI agent can run on its own, and what to measure.
Guides
How to Send Quotes on WhatsApp Without Losing the Deal
A guide for service businesses: how to turn “how much does it cost?” into a quote sent the same day, what an AI agent may price, how to close in-thread, and how to follow up without paying for empty reminders.
Industry
AI Agents for SMBs in LATAM: Why Pygma Selected xcale for PY9
Pygma selected xcale for PY9, its ninth and final cohort, closing with a Demo Day in San Francisco. We are publishing the thesis we argued: why AI agents for SMBs are a different category.
Guides
How to Build an AI Sales Team on WhatsApp
A guide to structuring an AI sales team on WhatsApp: what role each piece plays — agent, goals, CRM, escalation — and how they work together without losing context. With examples for LATAM SMBs.
Guides
Persistent Memory in AI Agents: Why Your Chatbot Forgets
What persistent memory in AI agents actually is, why pasting the thread into the prompt fails, the three memory layers a WhatsApp agent needs, and five questions to evaluate any platform.
GUIDES
How to do it
Guides
AI Customer Service on WhatsApp: The 24-Hour Window Runs It
How to build AI customer service on WhatsApp: what an agent can answer, where it has to escalate, and why Meta's 24-hour window turns response time into a cost line rather than a service metric.
Guides
Customer Onboarding on WhatsApp: The First Week, Step by Step
A playbook for customer onboarding on WhatsApp: the Meta rules that shape the sequence, the four messages of the first week, what an AI agent can run on its own, and what to measure.
Guides
How to Send Quotes on WhatsApp Without Losing the Deal
A guide for service businesses: how to turn “how much does it cost?” into a quote sent the same day, what an AI agent may price, how to close in-thread, and how to follow up without paying for empty reminders.
INDUSTRY
What's happening in LATAM
Industry
AI Agents for SMBs in LATAM: Why Pygma Selected xcale for PY9
Pygma selected xcale for PY9, its ninth and final cohort, closing with a Demo Day in San Francisco. We are publishing the thesis we argued: why AI agents for SMBs are a different category.
Industry
AI Automation Trends 2026: What Changes If You Sell on WhatsApp
What actually changed in 2026 for businesses that sell over messaging: Meta's per-message billing, the general-purpose AI restriction, Meta's own free agent, and the move from flow builders to goal-driven agents.
Industry
WhatsApp Marketing in LATAM: What Actually Works in 2026
What is actually measured in LATAM (Kantar, DataReportal, Meta), the four Meta rule changes that reset the playbook, what Meta's own AI agent changes, and the five metrics worth reporting. No blast campaigns, no borrowed stats.
PRODUCT
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CASE STUDIES
What's happening in the field
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