5 articles
Industry
Takes, trends, and lessons from the LATAM SMB and conversational-service market.
Industry
WhatsApp for Hotels: From Availability Question to Paid Booking
A guide for small hotels in LATAM: what has to happen in the thread to close a booking, how the PMS reaches WhatsApp, which Meta rules apply, and what an AI agent cannot do for you.
Industry
AI Agents for SMBs in LATAM: Why Pygma Selected xcale for PY9
Pygma selected xcale for PY9, its ninth and final cohort, closing with a Demo Day in San Francisco. We are publishing the thesis we argued: why AI agents for SMBs are a different category.
Industry
AI Automation Trends 2026: What Changes If You Sell on WhatsApp
What actually changed in 2026 for businesses that sell over messaging: Meta's per-message billing, the general-purpose AI restriction, Meta's own free agent, and the move from flow builders to goal-driven agents.
Industry
WhatsApp Marketing in LATAM: What Actually Works in 2026
What is actually measured in LATAM (Kantar, DataReportal, Meta), the four Meta rule changes that reset the playbook, what Meta's own AI agent changes, and the five metrics worth reporting. No blast campaigns, no borrowed stats.
Industry
WhatsApp for Clinics: Automate Bookings and Cut No-Shows
The healthcare playbook for WhatsApp: booking appointments end to end, the reminder sequence that cuts no-shows, which questions an AI agent should answer, what stays human, and the five numbers worth tracking.
Ready to put your WhatsApp to work?
An agent that answers, sells, and schedules for you — from day one.