Cofinet
A specialty-coffee retailer resolving product questions and orders on Shopify.
www.cofinet.com.au ↗“Customers ask a lot about coffee origin, brewing methods, and shipping. xcale answers all of that on WhatsApp and sends the payment link directly — we only get involved when there's a special question.”
Cofinet is a Colombian specialty-coffee brand operating on Shopify. It's the most arm's-length case xcale shows today: Mateo, a cofounder of xcale, leads a two-year technical-roadmap consulting engagement with Cofinet — but Cofinet is a commercial xcale customer, not a cofounded business.
The pain is typical of specialty retail: questions repeat — "where is this coffee from?", "what brewing method do you recommend?", "how long does shipping take to my city?" — and every one that isn't answered quickly is a cart that cools off.
xcale runs on Cofinet's WhatsApp channel with access to the full Shopify catalog. It answers on origin, profile, availability and logistics; generates payment links directly in the conversation when the customer is ready; and checks live order status when someone asks about shipping.
The Cofinet team only steps in when a question requires human judgment — a large corporate gift, a complaint, an uncommon technical query. The rest the agent handles.
This is the agent in production.
Same channel your customers already use. Replies, context, and actions are handled by xcale.
Hi — do you have the Huila coffee in whole bean? I'd like two bags
Hi Ricardo. Checking the catalog and preparing your payment link.
Huila · Medium roast
$42.000 COPcofinet.co/checkout/2318
Done — 12 bags in stock. Your payment link is above, and I'll send tracking as soon as it ships.
Great. Separately I need 40 bags for a corporate gift — can you invoice the company?
Hi Ricardo, this is Daniel from the Cofinet team. For the corporate order I'll put together a volume quote with invoicing — can I call you in 10 minutes?
Illustrative conversation
AI AGENTS
The AI agents running at Cofinet
Each role comes with its own job description and its own set of tools. These are the ones running in this WhatsApp today.
AGENT 01 · SALES REP
AI Sales Rep
Qualifies leads, recommends products, follows up, and sends payment links.
Closes sales on WhatsApp.
- Recommends products from the Shopify catalog
- Generates the payment link inside the conversation
- Recovers abandoned carts at 24h
Tool stack
Shopify · HubSpot · WhatsApp
AGENT 02 · SUPPORT
AI Support Rep
Reads questions, answers from your knowledge base, escalates the complex, and keeps context.
Your support inbox, handled.
- Answers FAQ from your catalog
- Looks up order status in Shopify
- Escalates to your team with full context
Tool stack
Knowledge Base · Shopify · WhatsApp · Escalations
What changed in the operation
Product-question answers
Payment links generated in-chat
Live order-status lookups
Native Shopify integration
FEATURES
Which xcale features run here
Other xcale customers
Dra. Duarte Medicina Estética
An aesthetic-medicine practice running 100% of its scheduling through WhatsApp.
- Autonomous scheduling
- Automatic confirmations and reminders
- Clinical escalation when needed
TOOLS IN PRODUCTION
WhatsApp · Nevatal · Scheduler · Knowledge Base · Escalations
Nevatal
A vertical SaaS for medical practices closing its own sales funnel with an xcale agent.
- Automatic lead qualification
- Demo booking with no manual intervention
- Cold-lead follow-up and recovery
TOOLS IN PRODUCTION
WhatsApp · Nevatal · Knowledge Base · CRM · Scheduler
The same agent running in their WhatsApp, in yours.
7 days free. Set up in minutes, no implementation team.