Cofinet
A specialty-coffee retailer resolving product questions and orders on Shopify.
www.cofinet.com.au ↗“Customers ask a lot about coffee origin, brewing methods, and shipping. xcale answers all of that on WhatsApp and sends the payment link directly — we only get involved when there's a special question.”
Cofinet is a Colombian specialty-coffee brand operating on Shopify. It's the most arm's-length case xcale shows today: Mateo, a cofounder of xcale, leads a two-year technical-roadmap consulting engagement with Cofinet — but Cofinet is a commercial xcale customer, not a cofounded business.
The pain is typical of specialty retail: questions repeat — "where is this coffee from?", "what brewing method do you recommend?", "how long does shipping take to my city?" — and every one that isn't answered quickly is a cart that cools off.
xcale runs on Cofinet's WhatsApp channel with access to the full Shopify catalog. It answers on origin, profile, availability and logistics; generates payment links directly in the conversation when the customer is ready; and checks live order status when someone asks about shipping.
The Cofinet team only steps in when a question requires human judgment — a large corporate gift, a complaint, an uncommon technical query. The rest the agent handles.
This is the agent in production.
Same channel your customers already use. Replies, context, and actions are handled by xcale.
I need help implementing an e-commerce platform for our retail chain
Hi Ricardo. Cofinet builds custom e-commerce — catalog, payment gateways, logistics. How many SKUs do you carry, and what gateway do you use today?
12,000 SKUs. Currently on Mercado Pago, want to add Stripe.
Got it. We have a Stripe + Mercado Pago integration pattern we've shipped with similar clients. Sending the case study now.

Hi Ricardo, this is Daniel from the Cofinet team. Saw your message — want to grab 30 min tomorrow to walk through scope?
Illustrative conversation
What changed in the operation
Product-question answers
Payment links generated in-chat
Live order-status lookups
Native Shopify integration
FEATURES
Which xcale features run here
Other xcale customers
Dra. Duarte Medicina Estética
An aesthetic-medicine practice running 100% of its scheduling through WhatsApp.
- Autonomous scheduling
- Automatic confirmations and reminders
- Clinical escalation when needed
Nevatal
A vertical SaaS for medical practices closing its own sales funnel with an xcale agent.
- Automatic lead qualification
- Demo booking with no manual intervention
- Cold-lead follow-up and recovery
Ready to start like they did?
7-day free trial with card. The same stack running today in clinics, SaaS, and retail.