I built xcale because I needed it.

I cofounded Dra. Duarte Medicina Estética in Armenia, Colombia. That's where I learned what no report teaches you: the appointments that never get booked, the patients who don't come back, the same ten questions answered by hand every day. A LATAM clinic runs on WhatsApp — and the real cost of that never shows up in a spreadsheet.

That's how Nevatal started — the vertical SaaS that now runs clinics from the inside: calendar, patient records, admin. We solved the system of record. But one layer was still missing: someone to hold the WhatsApp conversation with the same consistency every day, remember every patient, and actually do the work — not just organize it.

I built xcale because I needed the product. Two companies, one problem: an AI that remembers the customer, qualifies, books, and sells — enterprise-grade, at SMB prices. Nothing on the LATAM market delivered that.

Eight years as an early employee at Rappi taught me what running operations at LATAM scale actually costs — zero to unicorn, leading teams across tech, ops, growth, and people. xcale is that experience compressed into software, for every SMB that doesn't have a Rappi behind them.