Every unanswered minute costs a sale.
The customer who writes "how much?" doesn't wait thirty — they buy at the next store.
RETAIL & E-COMMERCE
Every customer. Every message.The attention they deserve — at any scale.
Recommendations based on what they bought before, live availability from your Shopify, payment links in the same thread, and an agent that remembers sizes, colors, and preferences. For Shopify stores, Instagram sellers, and WhatsApp catalogs across LATAM.
What's happening in your store today
The reality of selling on WhatsApp when volume climbs.
Repeat customers don't get repeat-customer treatment.
Your loyal base blends into the same generic chat that serves first-time browsers.
Inventory and order-status questions eat the day.
"Do you have size M?" · "Has my order shipped?" · a hundred times a day, always the same.
After-hours messages get lost.
Sunday night is when WhatsApp sales peak — and when your team isn't on.
How xcale solves it
Six capabilities for a store that sells on WhatsApp as much as on its site.
Sales agent
Recommends, answers questions, closes the sale, and sends the payment link on WhatsApp.
Shopify integration
20+ tools: products, inventory, orders, customers — in real time.
In-thread payment links
From question to payment, without leaving the chat.
Persistent memory
The agent remembers purchases, sizes, colors, and preferences for every customer.
History-based recommendations
"You already bought these shoes — here are three accessories that pair."
CRM with re-engagement campaigns
In ProgressAbandoned carts, cold customers, repeat customers — each with their own message.
Cofinet and Alce — real cases
Cofinet
Colombia
Customers ask a lot about coffee origin, brewing methods, and shipping. xcale answers all of that on WhatsApp and sends the payment link directly — we only get involved when there's a special question.
— Cofinet Team · Specialty coffee · Colombia
What it looks like day to day
Three scenes of your store on WhatsApp — before xcale, and with xcale.
Sale before dinner
Before · Antes
A customer writes at 7pm asking about a dress she saw on Instagram: "Do you have it in size M?" Your community manager left for the day. The message sits unread until 10am the next morning. By then she's already bought somewhere else.
With xcale · Con xcale
The agent replies in seconds: "Yes, I have it in M and S — green and black. Which color would you prefer?" She answers "black M, please." The agent confirms stock in Shopify, sends the payment link, she pays, and the order is in before dinner.
Repeat customer with a preference
Before · Antes
A customer buys every two months. He writes "anything new?" — your team answers with the generic catalog, the same one a first-time visitor gets.
With xcale · Con xcale
The agent recognizes him: "Hi Andrés, I saw you bought the brown boots in September. Two belts just landed that pair perfectly — sending them now." Andrés buys one in two messages. Average order goes up because the recommendation came from his history, not from a catalog.
Abandoned cart
Before · Antes
A customer adds three products to cart and doesn't complete the purchase. She doesn't write on WhatsApp. Two days later she's forgotten she was there.
With xcale · Con xcale
The CRM flags the cold cart at 24 hours. The agent writes: "Hi María, I saw you left the white shirt and the jeans in your cart. Want me to send the payment link — or do you have a question about sizing?" María replies she was torn between two sizes. The agent resolves it, María buys.
Integrations for your store
Your sales stack — wired into the agent.
WhatsApp Business API
Official Meta integration.
Shopify
20+ tools — products, inventory, orders, customers.
Stripe
In-thread payment links — one transaction.
Instagram
IG DMs forwarded to the agent with product context.
Meta Ads
Campaign leads land directly in the agent's lap.
Google Calendar
White-glove appointments — showroom, fitting, delivery.
The next sale comes in on WhatsApp.
Connect your Shopify and your WhatsApp. In minutes the agent is answering, recommending, and charging.